I lead concept development and art direction across global beauty, fashion, and tech campaigns. From pitch decks to on-set execution, I translate strategy into high-performing visual narratives built for digital platforms.
I develop strategic frameworks that guide visual identity, content ecosystems, and cross-platform storytelling. My approach ensures campaigns are culturally relevant, structurally sound, and built to perform across digital environments.
I direct and oversee video production from concept to final delivery, shaping narrative structure, visual pacing, and platform-native formats to ensure clarity of vision and measurable impact.
I integrate interactive formats, immersive design, and emerging production tools such as AI when strategically relevant, expanding engagement through innovative yet purpose-driven digital experiences.
Bringing your vision to life with unique, genre-blending soundscapes. From original compositions to Post Engineering, I craft immersive audio experiences that speak to the soul.
Turning Vision into Identity Through Design, Storytelling, and Multimedia Execution
Sounds of a Conflicted Mind is more than just an album, it’s a fully realized artistic vision that extends beyond music. It's visuals, storytelling, and audience experience... Every aspect of the album, from its sonic landscape to its branding, was designed to immerse listeners in a world of deep emotions, conflicting thoughts, and raw self-reflection. The goal was to create a visual and strategic identity that encapsulated the themes of love, loss, escapism, and personal growth while standing out in an oversaturated digital space.
To achieve this, I took a holistic approach, overseeing every aspect of the creative direction, from the design of the album cover to the production of promotional materials and the execution of a strategic marketing rollout. By blending music with visual storytelling and interactive elements, I ensured that every touchpoint, from social media to merchandise reinforced the album’s message and aesthetic.
This project was a testament to my ability to merge branding, multimedia production, and digital marketing into a cohesive and compelling experience.
The branding needed to:
To bring the vision to life, I developed a design system that was bold, cinematic, + immersive.
The approach focused on:
Using Adobe Creative Suite, Webflow, and AR tools, I developed a comprehensive brand experience that included:
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This project showcases my ability to strategically craft and execute a full-scale brand identity, blending storytelling, design, and multimedia execution to create a cohesive experience.
My focus is always on creating branding that not only looks compelling but also resonates on an emotional level.
At VX Media, I lead art direction and campaign development across global beauty, fashion, and technology brands. My role bridges strategy and execution, shaping platform-first visual systems that translate business objectives into high-performing digital storytelling. From pitch decks to on-set direction, I collaborate cross-functionally to deliver cohesive, scalable campaigns across social platforms.
At Future PLC, I apply design thinking to shape multimedia ad creation and strengthen the company’s creative direction. Focused on connecting people with their passions, I develop artistic design strategies that define the brand across marketing, media, and branding. My work includes crafting visually compelling content, photography, and short- and long-term video projects, ensuring a cohesive brand presence across platforms. Collaborating with market-leading media brands, I contribute as a junior designer to producing innovative, high-quality products that enhance the company’s identity and create a lasting impact on global audiences.
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As a Brand Strategist & Creative Lead at Guernsey’s, I played a key role in shaping visual narratives and marketing strategies that upheld the auction house’s reputation for presenting extraordinary artifacts. I developed compelling branding materials and designed targeted email campaigns to engage buyers and sellers, expanding the impact of landmark auctions. From Jerry Garcia’s guitars and Elvis memorabilia to historic treasures tied to Madonna, Basquiat, and Lincoln, I helped craft captivating stories. This role allowed me to refine marketing strategies, build meaningful relationships, and create immersive experiences that connected audiences with rare and iconic pieces of history.
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