Building brand worlds
that people can step into

+++
Andre Fudge

Creative Director — Brand + Experiential

What IBuild

Concept-led brand worlds designed to extend beyond the screen.

From campaign to space,
I translate strategy into immersive experiences people can step into, explore, and share.

Creative
Direction

Concept development, brand worlds, and visual leadership across campaign, space, and experience.

Experiential & Spatial

Retail moments, pop-ups, and immersive environments, integrating interactive and emerging technologies, designed to be explored and shared.

Brand Systems

Translating strategy into cohesive visual languages, assets, and scalable creative ecosystems.

Content & Storytelling

Platform-first narratives and visual content built to capture attention and drive engagement.

Selected Work

Campaign · Experience · System

Nespresso x Swarovski — Festive 26

A global social-first content system for Nespresso x Swarovski’s Festive 2026 campaign, designed to position the collaboration as the ultimate expression of modern gifting through elevated, visually-driven storytelling.

UGG China x Eri Wakiyama

An immersive retail and pop-up experience translating Eri Wakiyama’s illustrated world into a physical, interactive brand environment.

Maybelline x Grammys 26 — Nicki Nicole

A talent-led campaign capturing the tension between public spectacle and personal ritual, designed for a social-first, behind-the-scenes perspective of Grammy day.

Nespresso — Vertuo Summer 26

A global, social-first content system translating the Vertuo campaign brand universe into a seasonal, lifestyle-driven campaign.

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