VX MEDIA
VX Media
Senior Creative Associate — Art Direction & Campaign Strategy
Leading global brand campaigns across beauty, fashion, and technology.
Art direction, pitch development, on-set leadership, and platform-first campaign execution.
THE GOAL
THE TEAM
the process
Overview
As Senior Creative Associate at VX Media, I lead art direction and campaign development across global brands including Maybelline, Nespresso, Samsung, Meta, and Adobe. My role bridges strategy and execution — shaping visual systems that scale across social platforms while maintaining cohesive brand identity.
The Challenge
Develop platform-native campaigns that drive measurable performance while maintaining brand equity across beauty, fashion, and tech audiences. Each project required balancing creative innovation with structured execution and business objectives.
Strategy & Creative Direction
I architected campaign systems designed for digital performance — aligning storytelling, platform behavior, and visual identity. From early pitch decks to storyboard development, I ensured each campaign maintained clarity of vision and scalability across formats.
This included:
• Platform-first creative strategy
• Visual identity alignment
• Structured campaign frameworks
• AI-assisted ideation and prototyping workflows
Execution
Oversaw on-set production and creative execution, guiding talent, shot composition, pacing, and platform adaptation. Directed storyboard development and ensured final outputs aligned with both brand positioning and performance goals.
Managed cross-functional collaboration between creative, strategy, and production teams to maintain consistency from concept through delivery.
Results
• Record-breaking performance for Maybelline (engagement + visibility)
• Expanded campaign scalability across TikTok and Instagram
• Strengthened brand presence across global digital markets
• Contributed to new business wins through pitch-led campaign proposals
