FUTURE PLC
Graphic Designer + Product Designer
CLIENT
FUTURE PLC
PROJECT TYPE
Graphic Designer + Product Designer
PROJECT YEAR
2021 - 2022
At Future PLC, I apply design thinking to shape multimedia ad creation and strengthen the company’s creative direction. Focused on connecting people with their passions, I develop artistic design strategies that define the brand across marketing, media, and branding. My work includes crafting visually compelling content, photography, and short- and long-term video projects, ensuring a cohesive brand presence across platforms. Collaborating with market-leading media brands, I contribute as a junior designer to producing innovative, high-quality products that enhance the company’s identity and create a lasting impact on global audiences.
view website +++
MULTIMEDIA AD- CREATIVE PRODUCT DESIGNER FOR FUTURE, THE GLOBAL PLATFORM FOR SPECIALIST MEDIA, HOME TO SOME OF THE WORLD'S MOST POPULAR BRANDS.
-Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions. Using that info to develop advertisements to promote the company or its products.
THE GOAL
Utilize design thinking principles to directly influence Multi media AD creation and the company's creative output, developing the artistic design strategy and defining the company's brand through creative solutions. Responsible for the overall look and feel of marketing, media, and branding associated with the organization.
At Future PLC, I leverage design thinking principles to shape multimedia ad creation and steer the company’s creative direction. Our mission is to connect people with their passions through high-quality content and innovative technology. As part of this, I’m responsible for developing the artistic design strategy and defining the brand through cohesive, forward-thinking solutions across marketing, media, and branding. My role involves creating visually compelling content, including photography and both short- and long-term video projects, to ensure a consistent and impactful brand presence across platforms. Working with market-leading media brands and beloved magazines, I contribute as a junior designer to producing successful, cohesive products that elevate the company’s identity and resonate with audiences worldwide.
THE TEAM
the process
STEP 1: RECEIVE THE BREIF
STEP 2: MAKE A PROTOTYPE
STEP 3: GAIN FEEDBACK
STEP 4: ITERATE / FINALIZE
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How did I get to know my target group?
Working for future gave me the experience to work across many verticals with a verity of well established companies. The opportunity to work with these corporations showed how well curated their brand identities are. They have the accumulated knowledge into exactly who they are targeting and representing.
During the process I had the ability to talk to their teams and gain direct awareness towards the project goals and deliverables.
9 times out of 10 when I would receive the project brief they would also include what they're looking for in relations to the audience they're targeting.
How did you turn these insights into feature or product ideas?
Delivering Mid - High Fidelity prototypes and testing them amongst the target audience to ensure the product solves the problems past projects were facing. After 1-2 rounds of iterations I had the opportunity to run these campaigns and track the data.
Did you do prototyping and testing?
Lots of research was done while obtain both quantitative and qualitative data; On top of receiving review from the companies project mangers/coordinators.
How did the final product work in real life?
Launched campaigns a week or two after the projects have been submitted. you would see the AD creations posted on the website that would also be iterated on based off ofd the DATA - Click Rates and Retention.
Discovery
STEP 5: TRACK THE DATA
AS A PRODUCT DESIGNER I LIKED TO BE UPDATED BY THE PROJECT MANAGERS ON HOW SUCCESSFUL THE CAMPAIGN WAS AND HOW THE COMPANY AS A WHOLE RESONATED WITH IT.
What customer insights did you gain?
The corporations I have worked with understood that in order to have a memorable product there must be a problem their facing they don;'t know exactly needed to be solved. My job was to look at existing past projects and determine best course of action to boost retention and click rate.
Most of the knowledge gained was not faults of the corporations but more or less staying current with todays trends and best practices for successful campaigns.
Which probably was the main problems these companies faced.
prototyping +++
TOOLS USED:
FOR THIS JOB WE MAINLY UTILIZED ADOBE PRODUCTS INCLUDING XD and Occasionally FIGMA.
ADDITIONAL RESOURCES
I also utilized tools such as Celtra for the creation of advanced motion Advertisement specifically for mobile.
BRANDS I HAVE WORKED WITH
WORKING AT FUTURE
WORKING AT FUTURE HAS GIVEN ME SO MUCH KNOWLEDGE AND LOVE FOR MULTIMEDIA ESTABLISHMENTS THROUGH THE ABILITY TO HAVE SO MANY DIFFERENT EXPERIENCES. THE VARIETY OF CLIENTS AMONGST SO MANY VERTICALS EXPANDED NOT ONLY MY MIND BUT MY HEART FOR THE WORLD OF DESIGN.
Below are some of the creatives delivered + my favorite projects.
Two of my favorite projects includes
-Marie Claire x Nordstrom "The Edit"
-Marie Claire's "Small Business Spotlight"
