crafting stories - shaping experiences

Art Director in Progress + Creative Strategy

bringing bold visions to life through immersive design,
innovative storytelling, and cutting-edge content creation.

Creative Direction

Concept development,
project management, + branding.

I craft immersive, impactful experiences—bringing creative visions to life with authenticity and purpose, from inception to completion.

Music & Audio Production

Original compositions, scoring, 3D spatial audio + engineering.

Bringing your vision to life with unique, genre-blending soundscapes. From original compositions to Post Engineering, I craft immersive audio experiences that speak to the soul.

Video Production

Filmmaking, editing, +
visual storytelling.

Every story deserves to be told with cinematic clarity. I specialize in filmmaking, editing, and visual storytelling that captivates, entertains, and leaves a lasting impression.

Immersive Media

AR/VR design +
interactive experiences.

Creating interactive experiences that engage and thrill. From AR/VR to multimedia installations, I design and build environments that transport audiences into new realities.

Brand Innovation + Strategy

Transforming ideas into immersive brand experiences.

I help brands craft compelling narratives and visually striking identities that leave a lasting impact. Through strategic guidance in brand development, design, and multimedia execution, I ensure every project is both innovative and emotionally resonant—standing out in a crowded market.

Crafting an Immersive Brand Experience


Turning Vision into Identity Through Design, Storytelling, and Multimedia Execution

Building a Sonic + Visual Identity:

Branding for Sounds of a Conflicted Mind

Project Overview

Sounds of a Conflicted Mind is more than just an album, it’s a fully realized artistic vision that extends beyond music. It's visuals, storytelling, and audience experience... Every aspect of the album, from its sonic landscape to its branding, was designed to immerse listeners in a world of deep emotions, conflicting thoughts, and raw self-reflection. The goal was to create a visual and strategic identity that encapsulated the themes of love, loss, escapism, and personal growth while standing out in an oversaturated digital space.

To achieve this, I took a holistic approach, overseeing every aspect of the creative direction, from the design of the album cover to the production of promotional materials and the execution of a strategic marketing rollout. By blending music with visual storytelling and interactive elements, I ensured that every touchpoint, from social media to merchandise reinforced the album’s message and aesthetic.

This project was a testament to my ability to merge branding, multimedia production, and digital marketing into a cohesive and compelling experience.

The Challenge

The branding needed to:

The Strategy

To bring the vision to life, I developed a design system that was bold, cinematic, + immersive.

The approach focused on:

The Execution

Using Adobe Creative Suite, Webflow, and AR tools, I developed a comprehensive brand experience that included:

1. Album Artwork & Visual Identity

internets boyfriend - sounds of a conflicted mind - album cover
internets boyfriend - sounds of a conflicted mind - tracklist

2. Social Media & Digital Rollout

3. Website & Interactive Experience

4. Merch + Physical Branding

internets boyfriend - i love my internets boyfriend / Merch
internets boyfriend - i love my internets boyfriend / Merch
internets boyfriend - i love my internets boyfriend / Merch
internets boyfriend - i love my internets boyfriend / Merch
internets boyfriend - i love my internets boyfriend / Merch
internets boyfriend - i love my internets boyfriend / Merch

The Impact

internets boyfriend - spotify metrics
internets boyfriend - spotify metrics
internets boyfriend - spotify metrics
internets boyfriend - instagram metrics

Final Thoughts

This project showcases my ability to strategically craft and execute a full-scale brand identity, blending storytelling, design, and multimedia execution to create a cohesive experience.
My focus is always on creating branding that not only looks compelling but also resonates on an emotional level.

GUERNSEY'S

As a Brand Strategist & Creative Lead at Guernsey’s, I played a key role in shaping visual narratives and marketing strategies that upheld the auction house’s reputation for presenting extraordinary artifacts. I developed compelling branding materials and designed targeted email campaigns to engage buyers and sellers, expanding the impact of landmark auctions. From Jerry Garcia’s guitars and Elvis memorabilia to historic treasures tied to Madonna, Basquiat, and Lincoln, I helped craft captivating stories. This role allowed me to refine marketing strategies, build meaningful relationships, and create immersive experiences that connected audiences with rare and iconic pieces of history.

FUTURE PLC

At Future PLC, I apply design thinking to shape multimedia ad creation and strengthen the company’s creative direction. Focused on connecting people with their passions, I develop artistic design strategies that define the brand across marketing, media, and branding. My work includes crafting visually compelling content, photography, and short- and long-term video projects, ensuring a cohesive brand presence across platforms. Collaborating with market-leading media brands, I contribute as a junior designer to producing innovative, high-quality products that enhance the company’s identity and create a lasting impact on global audiences.

AT FIRST SIGHT

At First Sight is a mobile app prototype designed to assist individuals with visual impairments by integrating voice commands and hands-free functionality. Using a device’s camera, it provides detailed audio descriptions of the environment, transforming it into an extension of the user’s senses. Inspired by Microsoft’s Seeing AI, this project enhances accessibility with a fully voice-driven experience. Extensive research, including user interviews and competitive analysis, revealed key challenges in existing tools, such as accuracy issues and privacy concerns. By addressing these pain points, At First Sight aims to provide a seamless, intuitive, and empowering solution for visually impaired users. ( Passion Project - Research Based )