Nespresso x Swarovski — Festive 26
Social Campaign
CLIENT
Nespresso
PROJECT TYPE
Social Campaign
PROJECT YEAR
2026
A global social-first content system for Nespresso x Swarovski’s Festive 2026 campaign, designed to position the collaboration as the ultimate expression of modern gifting through elevated, visually-driven storytelling.
THE GOAL
Position Nespresso as a premium gifting destination while driving new customer acquisition, product discovery, and purchase during the festive season.
Creative Director - Led creative development from concept through system design, defining the campaign’s visual language, content structure, and storytelling approach across all deliverables.
THE TEAM
the process
Transform everyday coffee rituals into elevated, celebratory moments through a bold, social-first content system that blends Swarovski’s joyful extravagance with Nespresso’s premium craftsmanship.
The campaign was structured as a scalable content ecosystem designed to operate across the full consumer journey:
- Engagement: Visually striking collaboration-led content to drive discovery
- Consideration: Product storytelling through recipes, rituals, and unboxing moments
- Conversion: Clear product-focused assets designed for purchase intent
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Designed around transformation-driven interactions, each asset centered the product as the trigger for elevated experiences — turning simple moments into immersive, celebratory environments.
From unboxing rituals to cinematic transitions, the system balanced luxury, playfulness, and clarity to keep the product at the center of every interaction.
Developed a suite of 6 high-impact, vertical video assets optimized for Instagram and TikTok, balancing cinematic production with platform-native behaviors.
Each asset was designed to be globally scalable, paid-ready, and adaptable across multiple campaign touchpoints.
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The concept was approved and moved into production as part of Nespresso’s global Festive 2026 campaign rollout.The system is currently being executed across a suite of social-first assets designed for both organic and paid distribution.
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