Nespresso — Vertuo Summer 26
Campaign System / Content Ecosystem
CLIENT
Nespresso
PROJECT TYPE
Campaign System / Content Ecosystem
PROJECT YEAR
2025/2026
A global, social-first content system translating the Vertuo campaign brand universe into a seasonal, lifestyle-driven campaign.
THE GOAL
Showcase the versatility of the Vertuo system while driving engagement, discovery, and everyday relevance during the summer season.
Creative Director - Led creative system design, content architecture, and visual direction across all campaign outputs. Defined how the Vertuo brand translates into a seasonal expression, ensuring alignment across creators, production, and platform formats.
THE TEAM
the process
Extend the Vertuo World into a seasonal context, where coffee becomes part of everyday summer rituals.
The campaign reframes Nespresso from a product into a lifestyle — integrating it seamlessly into warm-weather moments like travel, leisure, and social connection.
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Built as a scalable content ecosystem combining creator-led authenticity with production-driven precision.
- Core Layer (Vertuo World): Premium, product-led brand system
- Seasonal Layer (Summer 26): Lifestyle-driven expression rooted in summer culture
This dual-layer system ensures consistency across all outputs while allowing flexibility in tone, setting, and storytelling.
- Coffee integrated into everyday summer environments (beach, home, travel)
- Movement and pacing reflect casual, warm-weather energy
- Product remains consistently visible and central
- Visual language driven by color, light, and environment
- Designed for both lived experience and social capture
Developed as a multi-asset system spanning both creator and production outputs.
The campaign includes a mix of authentic, organic content and high-impact, paid-ready assets — ensuring adaptability across platforms while maintaining a unified visual and narrative system.
The system was developed as part of Nespresso’s Summer 2026 campaign and implemented across a scalable suite of social-first assets.
